In the USA the "WalMex" model was elaborated, which explains that after the arrival of Walmart in Mexico, productivity and the rate of innovation increase notably in the existing entrepreneurs. Prices of the basic basket tend to fall, generating welfare and increasing wealth for consumers. There is no doubt that this same effect has been lived in our country in the last 25 years and in Gondola have been animators of this revolution.
Thanks to the large format chain stores, hundreds of micro-enterprises and SMEs have to sell their production throughout the country. In the meantime, the leading consumer industries, in order not to lose market share, have accelerated technological change by launching new and better products, with high doses of innovation. Organized trade has become an engine of progress and a leader in technological change. That's the size of the business revolution!
In Gondola, year after year, they have taken the pulse to the progress of retail and not only that: they have been the channel through which hundreds of Colombian entrepreneurs are aware of the technological advance of the sector. Welcome to Gondola, a synonym for innovation and permanent reinvention.
Buy your ticket in the Fenalco website.
Thanks to the large format chain stores, hundreds of micro-enterprises and SMEs have to sell their production throughout the country. In the meantime, the leading consumer industries, in order not to lose market share, have accelerated technological change by launching new and better products, with high doses of innovation. Organized trade has become an engine of progress and a leader in technological change. That's the size of the business revolution!
In Gondola, year after year, they have taken the pulse to the progress of retail and not only that: they have been the channel through which hundreds of Colombian entrepreneurs are aware of the technological advance of the sector. Welcome to Gondola, a synonym for innovation and permanent reinvention.
Buy your ticket in the Fenalco website.
Scheduke
Wednesday, 25th October |
Thursday, 26th October |
Friday, 27th October |
|---|---|---|
REGISTRATIONCentro de Convenciones10:00am |
MERCADOS DINÁMICOS, TIPO SALMÓNJaime Alberto Rojas8:30am |
EL NUEVO ENTORNO DE LA TIENDA DE BARRIOJosé Pablo VélezGerente Tienda Registrada9:00am |
SESIÓN DE APERTURAGuillermo Botero NietoPresidente de FENALCO2:00pm |
CATMAN 2.0 WHAT´S NEXTKaye YoungShopper Marketing and Consumer Insights CMA9:15am |
TENDENCIAS DEL RETAIL FRENTE AL NUEVO CONSUMIDOR COLOMBIANOLuis Carlos CadenaConsultora Latinoamérica - Colombia9:45am |
SUBSISTE EL FUTURORafael EspañaDirector Económico de FENALCO2:30pm |
EL RETAIL Y LAS TECNOLOGÍAS DE CUARTA GENERACIONESRafael FlórezCEO Grupo LOGYCA - Colombia10:45am |
RETAIL MARKETINGSteve KirnExecutive Director of Miller Center for Retailing Education and Research, University of Florida11:15am |
TENDENCIA DE LOS CONSUMIDORES Y SU IMPACTO EN LA INDUSTRIA DE ALIMENTOSNancy TuckerCAE VP of Global Business Development, Produce Marketing Association - Estados Unidos3:30pm |
REALIDADES DEL OMNICANAL EN EL RETAILMichael SansoloRetail Food Industry Consultant - Estados Unidos11:30am |
WINNING ON THE OMNISHOPPER MANAGEMENTJean Marc ZieglerPartner & Sales VP North Latam The Retail Factory12:15pm |
"MARKETING TRADICIONAL VS MARKETING DIGITAL: LA MEZCLA GANADORA”Edgar UrueñaLíder de Soluciones de Marketing Mix & Pricing NIELSEN - Colombia5:15pm |
¿CÓMO EMPLEAR LAS HERRAMIENTAS DE INVESTIGACIÓN PARA EVALUAR EL IMPACTO EN EL MUNDO REAL DE LOSS PREVENTION?Read HayesDirector Loss Prevention Research Council - Estados Unidos2:30pm |
|
CAZANDO MITOS: ENTRE EL MARKETING QUE QUEREMOS Y EL SHOPPER DE HOYMarcela LondoñoPresidente Eficacia - Colombia3:30pm |
||
CREANDO VENTAJA COMPETITIVA EN CADA UNO DE LOS PROCESOS DE LA CADENA DE ABASTECIMIENTOMatias QuirogaRetail Apl Logistics para Costa Oeste - Chile5:00pm |
May I help you?
DONDE.co
Links
Contact Us
Cartagena, Colombia
El Universal, calle 30 N° 17-36, Pie del Cerro
Mon - Fri
8:00 a.m to 12: 00 p.m - 2:00 p.m to 6:00 p.m
649 9090 Ext. 167
E-mail: contactenos@donde.com.co
